Aug 30, 2010

Ohio is famous!

So, everyone in Boston looks at me very strangely when I tell them that I am going to be moving to Cleveland. But at least in Africa, Ohio and its cities have a strong namesake.. .the Dayton Academy, the Cleveland School, and even the Cincinnati Investments Limited (an electronics store made of mud and sticks inside the Kibera slums of Nairobi) prove that the international reputation of Ohio is very
strong :)  Other signs seen along the road that are worth sharing include the Golan Heights Hotel, G-d's Mercy Unisex Saloon (you get some Holy Spirits with your haircut there). Speed limit signs sometimes ask you to slow for children and warthogs. Obama's name pervades everything from salons to restaurants to electronics shops. But please be ever so careful not to "Take advice from maurauding people on the streets" lest the people who put this sign up in the Kenya immigration office have no pity for you. Last but not least, let's not forget that "virginity saves," especially on the elementary school upon which this
sign was plastered.
   One bit of signage that can be seen everywhere in East Africa must be one of the best advertising campaigns ever. As popular as Guinness signs in Dublin are Coke advertisements that adorn every other shop sign. My guess would be that the brilliant Coke marketers offered free store signs to any little shop if the sign also showed a distinctly non-African women taking a refreshing swig of Coke.  Even more garrish then the Coke adds are every other building (this is not exageration) that is painted from top to bottom with all sorts of bright colors of the three mobile phone providers who own 20% of the market and viciously compete for market share.  In one final strange advertisement that must say something of the African psyche, coffin makers display examples their wares outside of their stores including extremely morbid and jarring baby coffins.
  The only bit of perhaps unintended advertising that was very amusing to see was the really old 15 passenger van that proudly announced that it was donated from Goldman Sachs, a financial institution that the banana farmers being transported on it will certainly have use for.


1 comment:

  1. COKE everywhere -- their perception of us must be incredibly skewed.G

    ReplyDelete